How much can I earn if I have 1M subscriber on YouTube?
Introduction
If you are wondering how much you can earn if you have 1 million subscribers on YouTube, the answer is not so simple. There are many factors that affect how much money you can make from your YouTube channel, such as the type of content you create, the engagement rate of your audience, the number of views your videos get, the CPM and RPM rates of your ads, and the revenue streams you have access to.
What is CPM?
CPM stands for Cost Per Mille. It is the amount an advertiser pays for one thousand ad impressions. CPM is used to measure the cost-effectiveness of an advertising campaign and is often used in display advertising.
What is RPM?
RPM stands for Revenue Per Mille. It is the amount of revenue a publisher earns for one thousand ad impressions. RPM is used to measure the effectiveness of a publisher’s advertising campaign.
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Earnings from a YouTube channel with 1 million subscribers can vary significantly based on several factors. The primary sources of revenue for most YouTubers include:
1.Ad Revenue: YouTube displays ads on your videos and shares a portion of the ad revenue with you. The exact earnings depend on factors such as the types of ads, viewer engagement, geographic location of viewers, and the subject matter of your content.
According to some estimates, the average YouTube creator could expect to receive about $4.18 per 1,000 views from ads on a new video if everybody watched the ad and the advertiser paid the average $7.60 CPM. However, this is just an estimate, and the actual amount may vary depending on the niche, the quality of the ads, the location of the viewers, and other factors. Moreover, not every view counts as a monetized view, as some viewers may use ad blockers or skip the ads.
2. Sponsorships and Brand Deals: With a substantial subscriber base, you may attract sponsors and brands interested in collaborating with you for product placements, sponsored videos, or endorsements. Earnings from these deals can vary widely depending on the brand, the terms of the agreement, and your negotiation skills.
YouTube Shopping allows you to showcase your official branded merchandise right on YouTube. You can choose from a variety of products and designs that suit your channel’s brand and style. You can also link to your own website or an approved merchandising platform where your fans can buy your products.
3. Merchandise and Products: You can sell your own merchandise or products related to your channel, which can provide an additional stream of income.
4. YouTube Premium Revenue: You might receive a portion of the subscription fee paid by YouTube Premium subscribers who watch your content without ads.
5. Channel Memberships and Super Chat: YouTube allows viewers to become channel members for a monthly fee, granting them access to special perks. Additionally, during live streams, viewers can send “Super Chats,” which are paid messages that are highlighted in the chat.
Another way to earn money from YouTube is through the YouTube Partner Program, which allows eligible creators to access features such as channel memberships, Super Chat, Super Stickers, Super Thanks, and YouTube Shopping. To join the program, you need to have at least 1,000 subscribers and 4,000 watch hours in the past year. These features enable you to earn money directly from your fans and supporters, who can pay for exclusive perks, live chat messages, virtual goods, or your products.
For instance, channel memberships allow you to offer monthly subscriptions to your channel for a fee ranging from $0.99 to $99.99 per month. You can provide various benefits to your members, such as badges, emojis, videos, live streams, polls, and more. Suppose 1% of 1 million subscribers (10,000 members) pay for a membership of $4.99/month. In this scenario, you could potentially earn $49,900 monthly from memberships.
6. Affiliate Marketing: You could earn commissions by promoting products or services through affiliate links in your video descriptions.
7. Similarly, Super Chat and Super Stickers allow your viewers to purchase highlighted messages or animated images that stand out in your live chat stream. Super Thanks allows your viewers to show their appreciation for your videos by buying an animated GIF or a comment that is pinned to the top of the comment section. You can set up different price points for these features, ranging from $0.99 to $500.
8. As you can see, there are many ways to earn money from YouTube if you have 1 million subscribers. However, it is important to note that YouTube takes a cut of 45% from your ad revenue and 30% from your other revenue streams. Therefore, you need to deduct these percentages from your gross earnings to get your net earnings.
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Conclusion
It’s important to note that YouTube’s policies and algorithms can impact your earnings. Ad rates can vary based on the type of content and the advertisers’ preferences. Additionally, YouTube’s policies regarding monetization and content suitability can affect the number of ads displayed on your videos.
While it’s difficult to provide an exact figure for earnings with 1 million subscribers, estimates suggest that a YouTuber with a million subscribers could potentially earn anywhere from a few thousand to tens of thousands of dollars per month, or even more in some cases, from a combination of these revenue sources. However, these figures are just rough estimates and can vary widely based on the factors mentioned earlier.
Remember that building and maintaining a successful YouTube channel requires consistent effort, engaging content, audience engagement, and adaptability to changing trends and algorithms.
To sum up, how much you can earn if you have 1 million subscribers on YouTube depends on several factors that are not fixed or guaranteed. You may earn more or less than the average estimates depending on your channel’s performance and popularity. The best way to increase your earnings is to create high-quality content that attracts and engages your audience, optimize your videos for SEO and monetization, diversify your revenue streams, and grow your fan base.
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