What is the best email marketing software which is free to use.
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Email marketing is a powerful way to connect with your audience, promote your brand, and increase your sales. But how do you choose the best email marketing software for your needs? And what if you don’t have a big budget to spend on email marketing tools?
In this blog post, we will compare some of the best free email marketing software options available in 2023. We will look at their features, pros and cons, and limitations. By the end of this post, you will have a better idea of which email marketing software is right for you and your business.
What is email marketing software?
Email marketing software is a tool that helps you create, send, and manage email campaigns. Email marketing software typically allows you to:
- Design and customize your email templates
- Segment and target your email list based on various criteria
- Track and analyze your email performance and metrics
- Automate your email workflows and sequences
- Integrate with other tools and platforms
Why use email marketing software?
Email marketing software can help you achieve various goals, such as:
- Building trust and loyalty with your subscribers
- Educating and informing your audience about your products or services
- Driving traffic to your website or landing pages
- Generating leads and conversions
- Increasing customer retention and loyalty
- Boosting your brand awareness and reputation
What are the benefits of using free email marketing software?
Free email marketing software can be a great option for beginners, small businesses, or anyone who wants to test the waters of email marketing without spending a lot of money. Some of the benefits of using free email marketing software are:
- You can save money on email marketing costs
- You can learn the basics of email marketing and experiment with different strategies
- You can grow your email list and audience without investing upfront
- You can access some of the essential features of email marketing software
What are the drawbacks of using free email marketing software?
Free email marketing software also comes with some limitations and disadvantages, such as:
- You may have limited access to advanced features and functionalities
- You may have to deal with ads or branding from the email marketing software provider
- You may have lower deliverability and open rates due to shared IP addresses
- You may have lower customer support and service quality
- You may have to upgrade to a paid plan once you reach a certain number of subscribers or emails
What are some of the best free email marketing software options in 2023?
There are many free email marketing software options available in 2023, but not all of them are created equal. Here are some of the best ones that we recommend:
- Mailchimp
Mailchimp offers a free plan that includes basic email marketing features, such as email templates, a drag-and-drop email builder, audience segmentation, and basic analytics. However, the free plan might have limitations on the number of subscribers and emails you can send.
Mailchimp is one of the most popular and widely used email marketing software in the world. It offers a generous free plan that allows you to send up to 10,000 emails per month to up to 2,000 subscribers. Mailchimp also provides a variety of features, such as:
- Drag-and-drop email builder
- Pre-designed email templates and layouts
- Email personalization and dynamic content
- Audience segmentation and tagging
- A/B testing and optimization
- Email analytics and reports
- Marketing automation and CRM integration
Pros:
- Easy to use and beginner-friendly
- Flexible and customizable
- High deliverability and reputation
- Integrates with many other tools and platforms
Cons:
- Limited design options and customization
- Limited automation and segmentation capabilities
- Mailchimp branding on emails
2. Sendinblue
Sendinblue is another popular email marketing software that offers a free plan with unlimited contacts. However, the free plan only allows you to send up to 300 emails per day, which may not be enough for some users. Sendinblue also offers a range of features, such as:
- Drag-and-drop email editor
- Responsive email templates and designs
- Email personalization and dynamic content
- Audience segmentation and targeting
- A/B testing and optimization
- Email analytics and reports
- Marketing automation and CRM integration
Pros:
- Unlimited contacts on the free plan
- Advanced automation and segmentation features
- High deliverability and reputation
- Integrates with many other tools and platforms
Cons:
- Low daily sending limit on the free plan
- Limited design options and customization
- Sendinblue branding on emails
3. Moosend
Moosend is a newer but fast-growing email marketing software that offers a free plan with unlimited emails and up to 1,000 subscribers. Moosend also offers a variety of features, such as:
- Drag-and-drop email builder
- Stunning email templates and designs
- Email personalization and dynamic content
- Audience segmentation and targeting
- A/B testing and optimization
- Email analytics and reports
- Marketing automation and CRM integration
Pros:
- Unlimited emails on the free plan
- Beautiful design options and customization
- Advanced automation and segmentation features
- No Moosend branding on emails
Cons:
- Low subscriber limit on the free plan
- Lower deliverability and reputation
- Limited integration options
4. **Sender**:
Sender provides a free plan with features like email templates, automation, subscriber segmentation, and analytics. It’s suitable for small businesses looking to start with email marketing. Sender is an email marketing platform that offers advanced features like drip campaigns, drag-and-drop editors, SMS marketing, abandoned cart emails, email automation, best infrastructure for highest email deliverability, API integration, and more. Sender platform is trusted by 100000 customers including Disney, Deloitte, HP, PizzaHut, Emirates, Honeywell, and many more reputed companies1.
Sender offers a free plan that allows you to send up to 15000 emails per month for free1.
Pros:
- High email deliverability
- Best marketing automation features
- Send up to 15000 emails/ month for free
- Free pre-built email templates
- Cheaper than other email marketing platform
- Offer excellent SMS marketing service
Cons:
- Support can be slow
- Bad deliverability rate.
- Limited freemium and lite plan.
- Bad Drag and drop options1.
5. **MailerLite:**
MailerLite offers a free plan with features such as email templates, automation, landing pages, and basic analytics. The free plan is suitable for businesses with fewer subscribers.
6. **Benchmark Email**:
Benchmark Email provides a free plan with email templates, list management, basic automation, and tracking. It’s a good option for small businesses looking for simple email marketing.
7. **Zoho Campaigns**:
Zoho Campaigns offers a free plan with email templates, automation, segmentation, and reporting. It’s part of the Zoho suite of business tools.
GetResponse is an all-in-one email marketing platform that offers a wide range of marketing tools, including email marketing, automation, landing pages, and webinars. It caters to businesses of all sizes and is known for its user-friendly interface and comprehensive features.
**Pros:**
- User-friendly interface and easy-to-use drag-and-drop editor.
- A/B testing capabilities to optimize email campaigns.
- Comprehensive automation features for creating personalized customer journeys.
- Integration with e-commerce platforms for online stores.
- Built-in webinar hosting and marketing tools.
- Extensive library of templates for emails and landing pages.
- 24/7 customer support available via email, chat, and phone.
- Offers advanced analytics and reporting for tracking campaign performance.
- Responsive design for emails that look good on different devices.
- GDPR-compliant and provides tools for managing subscriber consent.
**Cons:**
- Pricing can be higher compared to some other email marketing platforms.
- The automation workflow can be a bit complex for beginners.
- Some users have reported occasional deliverability issues.
- Advanced features may require a learning curve for new users.
- Limited customizability for certain email templates
Conclusion
Email marketing is a powerful and effective way to grow your business and reach your goals. However, choosing the best email marketing software can be challenging, especially if you are on a tight budget. That’s why we have compared some of the best free email marketing software options available in 2023, and highlighted their features, pros and cons, and limitations.
Remember that while these platforms offer free plans, they often have limitations on the number of subscribers, emails, and advanced features. As your email marketing needs grow, you might consider upgrading to a paid plan or exploring other platforms with more comprehensive features.
Ultimately, the best email marketing software for you depends on your needs, preferences, and goals. We recommend that you try out different email marketing software options and see which one works best for you. You can always upgrade to a paid plan later if you need more features or functionality.
We hope this blog post has helped you find the best email marketing software for your needs. If you have any questions or comments, feel free to leave them below. Happy emailing!
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